~ Windsor, Ontario – Internet Marketing Services – Tips for Google AdWords in More Detail ~
When you first create an account with Google AdWords you will have to decide on a daily budget. Make sure you choose an advertising budget that you are comfortable spending over the entire month (averaged out). You can change your budget at any time, and as many times as you like.
Another important thing to know is that you can choose to advertise your ads on the Google Search network and the Google Content network. Be aware that it costs you twice the amount of money per month to run your ads on both Google’s search and content networks.
Keep in mind that the actual position of your ads on the search results page (SRP) will vary depending on your maximum daily budget and the maximum cost per click (CPC) that you are willing to pay each time someone clicks one of your ads. Generally, the more money you are willing to spend, the more often your ads will appear (but that doesn’t mean people will click them). The goal is to use your ads to target users that are looking for your product/service and create ads that are enticing. Hopefully, users will click your ads, and be directed to your website, and complete whatever your end goal is.
Also, after launching your pay-per-click marketing campaign, you can set the ads that are most effective to be displayed most often, this will ensure you are using the ads that are the most successful. It also gives you a good idea of what people are searching and how to make your other ads more effective.
Tips to Know When Using Google AdWords
- When you first set up your AdWords account in the settings tab, when choosing the locations that can view your ads, be sure to narrow your location to the most likely audience looking for your products/services/organization. You will be optimizing your advertising budget on people most likely to want/need what you have to offer and you can always broaden your market once you receive feedback on your campaign(s).
- Think about the best way to organize your AdWords account. Do you have many products/services to offer? Should you have several campaigns rather than a single one? You can set different budgets for each campaign to optimize your monthly spending budget. How many ad groups should you use per campaign? And how many ads per ad group would be most effective in your situation?
- Next, it’s time to start creating ads. First, think about how you would find your website. Write down/create a document of a list of words you would use to get to your website. Brainstorm the most common words associated with your industry. Odds are that others would search for those same key words. When creating your ads for the first time, use as many of those keywords in your ads as you can while following the proper ad making rules.
- Now add those same keywords to the keywords area. When people search these key words or phrases your ads may appear next to the search results on Google’s SERP. Remember, choose keywords that are worth the investment. Don’t pay $5.00 for a word when you can lengthen the word and make a different key phrase for much cheaper. Think cost efficiently. Also, use “phrase match” to narrow the focus on your keyword when people search.
- Use negative keywords to prevent your ads showing for words not associated to your campaign, especially if your keywords are common to other industries. Ie. If you are a corporate photographer and you don’t ever take pictures for weddings, make weddings a negative keyword so your ads don’t show when millions of people search for a wedding photographer. For example, the words FREE, CHEAP, USED, and DISCOUNT are commonly used as negative keywords. If you sell higher end products or services and don’t offer anything for free it is a great idea to include some negative keywords in your campaign (especially if you don’t provide any of these terms in association with your products or services).
- Direct people to the page exactly associated with your ads/key words (avoid using home page and making people search for what they want). Visitors are more likely to make a purchase, sign up, donate, etc. if they find exactly what they are looking for instead of giving up and leaving.
- Try to entice visitors to take immediate action when they see one of your ads. Use call-to-action words like buy now, sign up here, send this to, become a member, choose now…, etc.
- Create a Google Analytics account for your website if you do not already have one. Set your Google Analytics account up to your AdWords account to view reports of how the ads are affecting the traffic and statistics of your website. It helps explain how your ads are doing, perceived, effectiveness, who visits/clicks your ads, etc.
- Never stop making your ads better (change keywords so that you use ones that are doing the best, incorporate call-to-action words to encourage people to take action, ). Change your ads if they are underperforming. Add similar ads if they do exceptionally well.
- Be sure to present people with as many opportunities as you can for them to find your website. Having great web page content that is keyword-rich, using as many search engine optimization techniques as you can, running Google AdWords pay per click campaigns, marketing yourself on sites like blogs, Facebook, Twitter, etc. can all help to drive traffic to your website.
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