~ Windsor, Ontario – Internet Marketing Services – Google AdWords Keyword Tips ~
When Picking Keywords Some Key Tips To Consider Are:
- Use words that are related to your key words/phrases.
- Misspelled words – do you have keywords that are often misspelled by people that could have a cheaper cost per click?
- Spell the keyword as a single word without a space instead of as two words (I.e. redtrucks instead of red trucks). People will often leave out the space in between the two words when they are searching.
- Use several variations of your keywords or phrases with hyphens and/or spaces (I.e. out doors or out-doors instead of outdoors).
- If your keywords can be shortened use the common abbreviations. People often try to search quickly and will use the shortened version of a word (I.e. TV instead of television).
- Be sure to use the singular and plural forms of your key words/phrases.
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